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Communication is vital in the business world. Whether it be a consumer searching for professional products or services, or a professional business wishing to expand their reach, channels are needed for connections to be established.

Thanks to the team at AMP^® Lighting, consumers and professionals can connect by using the “Find An AMP® PRO” online, referral service.

Upon becoming a certified AMP^® PRO, contractors are entered into our database of information. By visiting the website and using the Find An AMP^® PRO application, a consumer who is searching for AMP® lighting products is able to contact the contractor nearest them. This location based service is quick and convenient for consumers, and offers additional business opportunities to professional service providers.

To learn more about this service, visit Find an AMP^® PRO.

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AMP® Lighting, leading direct-to-professional manufacturer of landscape lighting products, announces today a new modular approach to landscape lighting. The approach uses a waterproof, cast-brass, LED module – the HydraPro™. This compact and durable unit features attachment points for the various mounting pieces needed for conversion to a well light, an in-grade light, and an underwater light.

Jesse Harper, Product Development Manager, discusses the thinking behind the modular approach, “For years, we created new products – each one distinctly different from each other. This was manageable when our product line was small; but now, with hundreds of new product variations, we are motivated to consolidate our product components. By creating a module that satisfies the performance targets of several products, we are now better able to maintain inventory, control cost, and (most importantly) keep prices low. These are results that are good for us and good for our customers.”

One of the most striking features of the new HydraPro™ module is the proprietary waterproof construction. While most underwater lights use thin o-rings or gaskets (and are prone to leaking), the new AMP® module incorporates a unique combination of hefty compression seals. A further measure is the use of conformal coating on the LED boards – specifically designed to protect the circuits from condensation.

Harper describes the module’s LED circuit components, “First, we selected the best high-output Cree® LEDs and integrated them into our proprietary driver circuitry. We wanted the module to deliver a very high light output (over 900 lumens) – mainly because underwater fixtures need extra light to punch through the water. The other HydraPro™ fixtures don’t need such a high level, so we incorporated AMP® ONE Technology® into the driver. This technology allows the designer to use our Design-Master™ remote control to adjust to the perfect light level.”

“We also understand the designer’s need to adjust beam angle – sometimes after they install the fixture. This is why we use interchangeable optics – they range from a 12º narrow spot to a 60º wide flood. We believe all three HydraPro™ fixtures represent the best performing and most reliable waterproof lights available anywhere.”

The new module is available in the following AMP® ONE fixtures: The HydraPro™ Well Light, the HydraPro™ In-Grade Light, and the HydraPro™ Underwater Light.

About AMP® Lighting
AMP® Lighting supports the ongoing success of landscape lighting professionals by providing them with valuable products and services. Apply to become an authorized AMP® Pro or, Find an AMP® Pro near you. More information at //www.amplighting.com or 813-978-3900.

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AMP® Lighting directors announced today the full release of the AMP® product line. The new company manufactures and distributes premium quality, innovative LED landscape lighting products. Unlike other online lighting companies that simply resell other manufacturers’ products, AMP® is contractor-direct.

AMP® is a specification-grade, UL-approved lighting manufacturer to bypass traditional distribution and go fully ecommerce with a contractor-direct model – exclusively for trade professionals. The company designs, manufactures, sells, ships and supports its own products. Products are sold exclusively through //www.AMPlighting.com and ship from one of its 3 factory-owned national distribution centers.

Richard Ferraro, Director of Operations, cites AMP® Lighting’s strengths, “We are a customer-centric organization. Many lighting professionals are stuck in the old distributor-based model that leads to high prices and poor service. Our company fully leverages the advantages of a contractor-direct online business and brings that to the lighting professional.”

Michael Breedlove, AMP®’s Director of Product Development, discusses the AMP® product line, “We spent over 3 years developing this new product line and we believe they are the most advanced and highest performing fixtures in the industry. AMP® Lighting products feature solid cast brass construction, the most advanced LED technology, patent pending dimming control, and replaceable optics. We take great pride in these lights and know that our customers will be proud to install them. All our products feature a lifetime warranty.”

The sale of AMP® Lighting products is restricted to professional lighting designers, landscape lighting professionals, and allied trades. The company explains that this restriction is meant to support the success of these contractors and to ensure that AMP® products are only installed by well-trained professionals. The company screens potential customers then, if approved, grants them the status of “Authorized AMP® Pro”. Only AMP® Pros may purchase the company’s products.

Potential customers of AMP® Pros consist of homeowners and businesses. They are encouraged to “Find an AMP® Pro” through the company’s website. The support staff then seeks to match that customer to a local AMP® Pro.

Patents pending.

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AMP® Lighting, a direct-to-professional manufacturer of landscape lighting products, announced today the launch of a new resource-rich website (www.amplighting.com). The site targets two groups: Authorized AMP® Professionals and homeowners (their prospective customers). Information for homeowners is on the public side of the site, while online purchasing and sales support are accessed through secured login.

Alan Brynjolfsson, founder and president, describes the reason for AMP® Lighting, “We recognize that landscape lighting professionals face a major challenge – the lighting products available through their traditional distributors are priced too high. These inflated costs put landscape lighting out of reach for the majority of their customers. AMP® Lighting solves this problem by offering factory-direct pricing to their authorized professionals. This expands their potential market base and increases their profits – high quality, lower prices, better service – a winning combination for the contractor.”

In addition to offering lower prices to its customers, AMP® Lighting provides its professionals an e-commerce site in a password-protected environment. The pros can place orders online 24/7, access their order histories and wish list, and track orders based on purchase orders and projects.

AMP® Lighting takes advantage of modern efficiencies in every stage of its operations. The company owns three fully stocked shipping facilities to ensure delivery in one to three days. In-house lighting specialists are on hand to answer questions 7-days a week. And, the company is fully staffed with lighting experts engaged in an aggressive product development program. AMP® lights are among the most durable, reliable, and advanced in the industry and carry lifetime warranties.

The website, itself, offers impressive support to the authorized AMP® Professional. When an AMP® Pro logs in, a wealth of tools and resources become available. These include templates (to create project drawings), proposals and contracts. Also available are articles that range from simple instructions in the use of color filters to advanced goal setting approaches to lighting design.

To become an authorized AMP® Professional, applicants are screened for their relevant skills and experience. Once approved, the AMP® Pro can purchase products through the website and receive project leads.

Brynjolfsson explains how the new website is aligned with the company’s vision, “AMP® Lighting provides a foundation for the success of landscape lighting professionals by delivering outstanding products, unmatched support, and the fastest shipping and lowest prices possible. The launching of this new advanced website gives us a whole new set of tools that support our goals and better serve our customers.”

About AMP Lighting

AMP® Lighting designs, manufactures, and distributes advanced and durable landscape lighting products. The company’s focus is serving the lighting professional with easy ordering, fast shipping, hassle-free warranty protection, and providing uniquely effective sales and marketing resources.

What is ‘Social’ Media?

Social media refers to websites and applications that are designed to allow people to share content quickly, efficiently, and in real-time. Many people define social media as apps on their smartphone or tablet, but the truth is, this communication tool started with computers.

The ability to instantly share photos, opinions, events and more has transformed the way we live and do business. Businesses who use social media as an integral part of their marketing strategy usually see measurable results. The key is to treat social media with the same care, respect and attention given to your traditional marketing efforts.

Why A Business Should Utilize Social Media

Beyond photos from your friends and family or posts from a famous celebrity, social media offers businesses a unique platform for reaching millions of potential clients. Social media offers a unique platform for advertising and marketing because it allows users to create vastly different types of creative and engaging content.

Depending on how much time and resources are invested into a company’s social media plan, most social media platforms are free to use as well. Being able to exponentially increase exposure with little to no investment should be a substantial goal for any motivated business owner. In addition to the free exposure, being active on social media can humanize your company and make it for inviting for more engagement. With methods for direct contact on a social media profile, this leads to increased requests for quotes and job proposals.

Five Basic Tips for Social:

Utilize Free Platforms – Start out by utilizing any free platforms which allow for: direct contact with potential clients, customer reviews, and posting of different types of content (photos, video, articles, etc.). These are the basic aspects of using social media as a tool to help your business expand. In the future, you can look further into details like paid ads, analytics, or any other special tools offered by a particular platform.

Optimize Your Company Profiles – Use your logo as a profile image and use an image of the most stunning project for cover or background photos. Be sure any relative contact information is correct and up to date. Include a simple call-to-action such as “Learn More” or “Call Now” on each profile. If you have a company website, always include it in your profiles as well.

Content Is Key – Another thing to consider is that the most commonly-shared content on social media is an image. So, always include an image with your posts. This will dramatically increase your chances that one of your followers will share the post with their network. This is the new form of “word of mouth” and it’s what people mean when they say a post went “viral.” In addition to including compelling visuals, focus on quality over quantity and keep content relatable to your audience.

Stay Active – One of the biggest mistakes that businesses make is to open up accounts on every social media platform they think is relevant and then leave them alone with no activity. In fact, social media users are turned off by the company who opens accounts and does not engage with clients and the public and consequently become labeled a pretender. Stay active and responsive while always remaining personable and friendly in interactions with clients.

Boosting Business – Once your profiles are set up and fine-tuned, you’ll want to start boosting exposure and measuring the success of the endeavor. Are the profiles generating engagement on social, and requests for projects or estimates? A great way to boost business and measure the results is through paid advertising on a social platform. On most platforms, ads can be designed to appear locally for the clients nearest you; which helps your business grow by focusing on generating more plausible leads.

Already widely recognized in the professional landscape lighting industry for factory-direct prices and lifetime warranties, Tampa based company AMP^® Lighting continues to improve its brand. With its latest release, the engineers at AMP^® have innovated technology in the landscape lighting industry yet again. With the latest release, the engineers at AMP^® have introduced a new series of low-voltage landscape lighting transformers. Offering versatile control features and low-profile designs, the new Slim Line LED Transformers were designed and built by professionals, for professionals.

• Heavy-duty stainless-steel construction.
• Sleek, low-profile design.
• Mulit-tap terminals (12V-15V)
• Easy-to-use clamp-type wire connections.
• Interchangeable time-photocell combination device.
• Lifetime Warranty.

Low-voltage Landscape Lighting

Engineered specifically for low-voltage landscape lighting systems, AMP’s^® low-profile transformers break ground in simplicity of installation and control.

For starters, the new units feature solid steel mounting brackets and standard GFCI plug-in power cords which allow for convenient installation. Coupled with AMP’s^® innovative clamp-connect style power taps within the transformers, this translates to reduced installation costs on job sites due to quick and easy installs. With firm, clamp connections inside of the transformers and AMP’s^® exclusive Multi-way Junction Connectors connecting fixtures to the main run, contractors can minimize service calls for those clients who accidentally ‘yank’ power cables or wire connections and disrupt their lighting system.

For longevity, AMP^® utilizes sealed, stainless steel housings which are highly durable and offer protection from physical objects and the elements. Internally, AMP^®‘s new Slim Line transformers are multi-tap units that offer 12V and 15V taps. Having numerous voltage taps available helps regulate voltage loss which can occur on wire runs involving longer distances. For reliable, efficient, cooler and quieter operation; the engineers at AMP^® invested heavily in designing their transformers with toroidal cores. Professionals and homeowners alike find additional peace of mind knowing that all of the transformers offered by AMP^® are ETL Listed to comply with industry safety standards.

To learn more about these new fixtures from AMP^®, be sure to check the complete line of Slime Line LED Transformers. AMP^® also has a database of helpful information for selecting and properly installing low-voltage landscape lighting systems. Whether you’re a professional wanting to become an AMP® pro, or a homeowner looking to find an AMP^® pro, AMPLighting.com offers the tools and resources necessary to accomplish your goals.

Wall-washing is a lighting technique that involves illuminating a surface with uniform brightness. Wall washing draws attention to the wall and can be used to accentuate an entrance or to emphasize the architectural style of a building or hardscape. A wall wash effect eliminates shadows and highlights the texture, or smoothness, of a wall by flooding it with bright, evenly dispersed light. This helps to create an illusion of space and can make a property or living space feel bigger.

With their latest release, the engineering team at AMP^® Lighting has released the perfect solution to wall-washing; the EquaPro Flood Light (Lamp-Ready).

Features & Benefits:

• Solid cast brass construction for long-term durability
• Pre-aged patina finish that will maintain its beauty overtime.
• Utilizes G4 Bi-Pin lamp (sold separately)
• UL & cUL Listed
• Lifetime Warranty

Professional Techniques:

Architectural Wash Lighting – To use architectural wash lighting means to use lighting on walls, pillars and other aspects of the home’s architectural features. With a lamp-ready fixture such as the EquaPro, it’s important to consider how, depending on wall height and the desired effect, lamps can be selected for their beam spread and brightness to create the best fit. LED lamp selections can vary in degrees of angle and LED lamp wattage can also vary to create a softer or more intense light output. Generally, light fixtures are placed no closer than 12 inches from the wall being lit.

Shrub & Small Tree Wash Lighting – Softly washing hedges or low-lying plants is one of the best ways to create composition, balance and interesting symmetry. By utilizing even the littlest of features, the flow of the design will carry the eye from one feature to the next. Rather than only focus on larger, more noticeable pieces, surrounding areas can be softly lit to compliment the ‘center’ pieces. This approach allows a designer to complete the main objectives while also creating a much more visually appealing design.