AMP® Lighting directors announced today the full release of the AMP® product line. The new company manufactures and distributes premium quality, innovative LED landscape lighting products. Unlike other online lighting companies that simply resell other manufacturers’ products, AMP® is contractor-direct.
AMP® is a specification-grade, UL-approved lighting manufacturer to bypass traditional distribution and go fully ecommerce with a contractor-direct model – exclusively for trade professionals. The company designs, manufactures, sells, ships and supports its own products. Products are sold exclusively through //www.AMPlighting.com and ship from one of its 3 factory-owned national distribution centers.
Richard Ferraro, Director of Operations, cites AMP® Lighting’s strengths, “We are a customer-centric organization. Many lighting professionals are stuck in the old distributor-based model that leads to high prices and poor service. Our company fully leverages the advantages of a contractor-direct online business and brings that to the lighting professional.”
Michael Breedlove, AMP®’s Director of Product Development, discusses the AMP® product line, “We spent over 3 years developing this new product line and we believe they are the most advanced and highest performing fixtures in the industry. AMP® Lighting products feature solid cast brass construction, the most advanced LED technology, patent pending dimming control, and replaceable optics. We take great pride in these lights and know that our customers will be proud to install them. All our products feature a lifetime warranty.”
The sale of AMP® Lighting products is restricted to professional lighting designers, landscape lighting professionals, and allied trades. The company explains that this restriction is meant to support the success of these contractors and to ensure that AMP® products are only installed by well-trained professionals. The company screens potential customers then, if approved, grants them the status of “Authorized AMP® Pro”. Only AMP® Pros may purchase the company’s products.
Potential customers of AMP® Pros consist of homeowners and businesses. They are encouraged to “Find an AMP® Pro” through the company’s website. The support staff then seeks to match that customer to a local AMP® Pro.