Privacy Policy

Effective Date: November 26, 2025
 

LLW Enterprise, LLC dba AMP® Lighting (collectively “AMP”, “we”, “us”, or “our”) respect your privacy and are committed to protecting it. This Privacy Policy explains in clear language what information we collect, why we collect it, how we use and share it, and the control you have over it.

This policy applies to:

  • Our websites (amplighting.com and all subdomains)
  • Our mobile apps and AMP iQ / VOLT SMART / IoT dashboard
  • Email, phone, text, and in-person interactions
  • Any other service or communication that links to this Policy

 

By using our services, you agree to this Policy. If you do not agree, please do not use our services.

 

We may update this Policy from time to time. We will contact you and/or display a prominent notice on our websites and apps before any material change takes effect. The new version will always show the Effective Date above.

 

1. Information We Collect
 
Category Examples How We Get It
Contact & Account Name, email, phone, shipping/billing address, company name, username & password You provide it when you register, order, or contact us
Payment Credit/debit card (tokenized – we never store full card numbers) Processed securely during checkout
Smart Lighting / IoT Data Device IDs, firmware version, on/off schedules, energy usage, diagnostic & connection logs Automatically from connected fixtures and the AMP iQ app
Usage & Analytics Pages visited, time on site, clicks, IP address, browser/device type Cookies, pixels, HubSpot, Google Analytics (see Section 2)
Communication Call recordings (with notice), email/chat threads, support tickets When you reach out to us
Location Approximate location from IP; precise GPS only if you enable it in the app IP lookup or app permissions
 

Providing information is voluntary, but some is required to create an account, place an order, or use connected products.

 

2. Cookies & Tracking Technologies

We use cookies, pixels, and similar tools (HubSpot, Google Analytics, Google Ads) to make the site function, measure performance, and — only with your permission or via opt-out — show you relevant advertising.

 

Type Purpose Can You Disable?
Strictly Necessary Login, cart, checkout, basic site functions No – site will not work properly
Marketing / Advertising Show AMP® ads on Google, LinkedIn, industry sites Yes – see opt-outs below

Your Easy Opt-Out Choices (one-click)

 

Important U.S. State Law Notice We do not sell personal information for money. However, sharing browsing data with advertising partners for cross-context behavioral advertising is considered “sharing” under California (CPRA), Colorado, Connecticut, Virginia, Utah, Texas, Oregon, and other state laws. Use the link above to stop it — we honor the choice everywhere.

 

3. How We Use Your Information

Purpose Legal Basis (EEA/UK/Switzerland)
Fulfill orders & provide support Performance of contract
Improve products & develop new features Legitimate interests
Send order confirmations & critical updates Performance of contract / Legitimate interests
Prevent fraud & keep systems secure Legitimate interests / Legal obligation
Send marketing communications Consent or legitimate interests (similar products)
Comply with tax, warranty, and regulations Legal obligation

 

4. How We Share Your Information

With Whom Why
Service providers (ShipStation, HubSpot, IT, warehouse) To operate the business – contractually bound to protect your data
Corporate family (AMP under LLW Enterprise, LLC) Shared customer service and operations
Legal authorities When required by law or to protect safety
Business transfers (merger, acquisition, bankruptcy) Standard industry practice

We never share your smart-lighting usage data with third-party advertisers.

 

5. Your Rights & Choices (One Table for Everyone)

Your Location Key Rights How to Exercise
California + 14 other U.S. states Know, Access, Correct, Delete, Opt-Out of Sale/Sharing, Limit Sensitive Data Use, Non-discrimination Click “Your Privacy Rights” in footer or email privacy@amplighting.com
European Economic Area, United Kingdom, Switzerland Access, Rectification, Erasure, Restriction, Portability, Object, Withdraw consent Email privacy@amplighting.com (we reply within 30 days)
Canada (federal + Quebec Law 25) Access, Correction, Withdraw consent for marketing Same contact
Australia Access & Correction Same contact

6. Smart Lighting & IoT Data – Extra Transparency

Connected AMP® devices and the AMP iQ app collect usage data to keep your system reliable, push firmware updates, and diagnose issues. We never sell this data and use it for internal research only.

 

7. Data Retention

  • Active account data: kept while your account is open + 3 years (warranty & tax)
  • IoT logs: maximum 24 months
  • Marketing preferences: kept until you unsubscribe

 

8. Security

We use industry-standard encryption (in transit and at rest), regular penetration testing, strict employee access controls, and an incident-response plan. No system is 100% secure, so please keep your password safe and let us know immediately if you suspect any issue.

 

9. Children’s Privacy

Our services are for adults only. We do not knowingly collect personal information from children under 13 (U.S. COPPA). If we discover we have, we delete it immediately.

 

10. International Transfers

Your data is primarily processed in the United States. When it travels outside your country, we protect it with Standard Contractual Clauses and other safeguards required by GDPR and applicable laws.

 

11. Contact Us

For any privacy question, request, or concern: Email: privacy@amplighting.com Phone: (800) 978-3900 Mail: AMP Lighting – Privacy Team 15486 N Nebraska Ave, Lutz, FL 33549 USA

 

Thank you for trusting AMP® Lighting

Privacy Policy

Effective Date: November 26, 2025
 

LLW Enterprise, LLC dba AMP® Lighting (collectively “AMP”, “we”, “us”, or “our”) respect your privacy and are committed to protecting it. This Privacy Policy explains in clear language what information we collect, why we collect it, how we use and share it, and the control you have over it.

This policy applies to:

  • Our websites (amplighting.com and all subdomains)
  • Our mobile apps and AMP iQ / VOLT SMART / IoT dashboard
  • Email, phone, text, and in-person interactions
  • Any other service or communication that links to this Policy

By using our services, you agree to this Policy. If you do not agree, please do not use our services.

 

We may update this Policy from time to time. We will contact you and/or display a prominent notice on our websites and apps before any material change takes effect. The new version will always show the Effective Date above.

Privacy Policy

What information do we collect?

  • We collect information from you when you register on the site, place an order, enter a contest or sweepstakes, respond to a survey or communication such as e-mail, or participate in another site feature.
  • When ordering or registering, we may ask you for your name, e-mail address, mailing address, phone number, credit card information or other information. You may, however, visit our site anonymously.
  • We also collect information about gift recipients so that we can fulfill the gift purchase. The information we collect about gift recipients is not used for marketing purposes.
  • Like many websites, we use "cookies" to enhance your experience and gather information about visitors and visits to our websites. Please refer to the "Do we use 'cookies'?" section below for information about cookies and how we use them.
  • We have updated our Google Analytics tracking code to enable Display Advertiser Features, including: Remarketing with Google Analytics, Google Display Network Impression Reporting, Google Analytics Demographics and Interest Reporting, and DoubleClick Platform Integrations.
    • By enabling the Display features, we enable Google Analytics to collect data about our traffic via Google advertising cookies and anonymous identifiers.
    • We and third-party vendors (including Google) will use first-party cookies (such as the Google Analytics cookie) or other first-party identifiers, and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to target, optimize and deliver advertising, according to user's previous visits to our website.
    • You can opt-out of the Google Analytics Display Advertiser Features, including through Ads Settings, Ad Settings for mobile apps, or any other available means (such as the NAI Consumer Opt-Out). Also you can go to Google Analytics' currently available opt-outs for the web.

How do we use your information?

We may use the information we collect from you when you register, purchase products, enter a contest or promotion, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:
  • To personalize your site experience and to allow us to deliver the type of content and product offerings in which you are most interested.
  • To allow us to better service you in responding to your customer service requests.
  • To quickly process your transactions.
  • To administer a contest, promotion, survey or other site feature.
  • If you have opted-in to receive our e-mail newsletter, we may send you periodic e-mails. If you would no longer like to receive promotional e-mail from us, please refer to the "How can you opt-out, remove or modify information you have provided to us?" section below. If you have not opted-in to receive e-mail newsletters, you will not receive these e-mails. Visitors who register or participate in other site features such as marketing programs and 'members-only' content will be given a choice whether they would like to be on our e-mail list and receive e-mail communications from us.

How do we protect visitor information?

We implement a variety of security measures to maintain the safety of your personal information. Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. When you place orders or access your personal information, we offer the use of a secure server. All sensitive/credit information you supply is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our databases to be only accessed as stated above.


Do we use "cookies"?

Yes. Cookies are small files that a site or its service provider transfers to your computer's hard drive through your Web browser (if you allow) that enables the site's or service provider's systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us remember and process the items in your shopping cart. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (like Netscape Navigator or Internet Explorer) settings. Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your cookies. If you turn cookies off, you won't have access to many features that make your site experience more efficient and some of our services will not function properly. However, you can still place orders over the telephone by contacting customer service.


Do we disclose the information we collect to outside parties?

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information unless we provide you with advance notice, except as described below. The term "outside parties" does not include AMP® Lighting. It also does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others' rights, property, or safety.

However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.


How can you opt-out, remove or modify information you have provided to us?

To modify your e-mail subscriptions, please let us know by modifying your preferences in the "My Profile" section. Please note that due to email production schedules you may receive any emails already in production.

To delete all of your online account information from our database, sign into the "My Profile" section of our site and remove your shipping addresses, billing addresses & payment information. Please note that we may maintain information about an individual sales transaction in order to service that transaction and for record keeping.

Third party links

In an attempt to provide you with increased value, we may include third party links on our site. These linked sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these linked sites (including if a specific link does not work).

 
SaaS Product Privacy Policy

By accessing and using our product, you agree to be bound by these Terms of Use. If you do not agree to these terms, do not use our product.
 
 
Registration and Account Security
 
You must register for an account to use our product. When you register, you will be asked to provide certain personal information, such as your name and email address. You must provide accurate and complete information and you must keep your account information up to date.

You are responsible for maintaining the security of your account and you must not share your account information with anyone else. You must notify us immediately if you suspect that your account has been compromised.
 
 

Usage and Restrictions

Our product is intended for your personal and non-commercial use. You must not use our product in any way that violates applicable laws or regulations, or that is fraudulent, deceptive, or harmful.

You must not use our product in any way that could damage, disable, overburden, or impair our servers or networks, or interfere with any other party's use and enjoyment of our product.

You must not attempt to gain unauthorized access to our product, or to any other systems or networks connected to our product. You must not use any automated means, such as scripts or bots, to access or use our SaaS product.


Intellectual Property

Our SaaS product and all content included on it, such as text, graphics, logos, and images, are the property of our company and are protected by Producted States and international copyright and trademark laws. You must not use any of this content without our express written permission.

We grant you a limited, revocable, non-exclusive license to access and use our SaaS product for your personal and non-commercial use. This license does not include any resale or commercial use of our SaaS product or its content; any derivative use of our SaaS product or its content; or any use of data mining, robots, or similar data gathering and extraction tools.

 

What type of Non-Personally Identifiable Information do we collect?

 

  • Log information: When you use our app, the application and exception log may be uploaded.
  • Location Information: We will collect information about your real-time precise or non-precise geo-location when you use our specific products or services.

Changes to These Terms of Use

 

We may update this policy from time to time. We will post any changes on this page and, if the changes are significant, we will provide a more prominent notice.


 

Questions and feedback


We welcome your questions, comments, and concerns about privacy. Please send us any and all feedback pertaining to privacy, or any other issue.


Online Policy Only

This online privacy policy applies only to information collected through our website and not to information collected offline.


Terms and Conditions

Please also visit our Terms and Conditions section establishing the use, disclaimers, and limitations of liability governing the use of our website.
 
 
Changes to our policy

If we decide to change our privacy policy, we will post those changes on this page. Policy changes will apply only to information collected after the date of the change. This policy was last modified on October 1, 2024.

 
Your consent

By using our site, you consent to our privacy policy.