| Category | Examples | How We Get It |
|---|---|---|
| Contact & Account | Name, email, phone, shipping/billing address, company name, username & password | You provide it when you register, order, or contact us |
| Payment | Credit/debit card (tokenized – we never store full card numbers) | Processed securely during checkout |
| Smart Lighting / IoT Data | Device IDs, firmware version, on/off schedules, energy usage, diagnostic & connection logs | Automatically from connected fixtures and the AMP iQ app |
| Usage & Analytics | Pages visited, time on site, clicks, IP address, browser/device type | Cookies, pixels, HubSpot, Google Analytics (see Section 2) |
| Communication | Call recordings (with notice), email/chat threads, support tickets | When you reach out to us |
| Location | Approximate location from IP; precise GPS only if you enable it in the app | IP lookup or app permissions |
| Type | Purpose | Can You Disable? |
|---|---|---|
| Strictly Necessary | Login, cart, checkout, basic site functions | No – site will not work properly |
| Marketing / Advertising | Show AMP® ads on Google, LinkedIn, industry sites | Yes – see opt-outs below |
Your Easy Opt-Out Choices (one-click)
- “Do Not Sell or Share My Personal Information” link in every website footer and at checkout (we honor Global Privacy Control – GPC automatically)
- HubSpot opt-out: https://preferences.hubspot.com/privacy
- Google opt-out: https://myadcenter.google.com
Important U.S. State Law Notice We do not sell personal information for money. However, sharing browsing data with advertising partners for cross-context behavioral advertising is considered “sharing” under California (CPRA), Colorado, Connecticut, Virginia, Utah, Texas, Oregon, and other state laws. Use the link above to stop it — we honor the choice everywhere.
3. How We Use Your Information
| Purpose | Legal Basis (EEA/UK/Switzerland) |
|---|---|
| Fulfill orders & provide support | Performance of contract |
| Improve products & develop new features | Legitimate interests |
| Send order confirmations & critical updates | Performance of contract / Legitimate interests |
| Prevent fraud & keep systems secure | Legitimate interests / Legal obligation |
| Send marketing communications | Consent or legitimate interests (similar products) |
| Comply with tax, warranty, and regulations | Legal obligation |
4. How We Share Your Information
| With Whom | Why |
|---|---|
| Service providers (ShipStation, HubSpot, IT, warehouse) | To operate the business – contractually bound to protect your data |
| Corporate family (AMP under LLW Enterprise, LLC) | Shared customer service and operations |
| Legal authorities | When required by law or to protect safety |
| Business transfers (merger, acquisition, bankruptcy) | Standard industry practice |
We never share your smart-lighting usage data with third-party advertisers.
5. Your Rights & Choices (One Table for Everyone)
| Your Location | Key Rights | How to Exercise |
|---|---|---|
| California + 14 other U.S. states | Know, Access, Correct, Delete, Opt-Out of Sale/Sharing, Limit Sensitive Data Use, Non-discrimination | Click “Your Privacy Rights” in footer or email privacy@amplighting.com |
| European Economic Area, United Kingdom, Switzerland | Access, Rectification, Erasure, Restriction, Portability, Object, Withdraw consent | Email privacy@amplighting.com (we reply within 30 days) |
| Canada (federal + Quebec Law 25) | Access, Correction, Withdraw consent for marketing | Same contact |
| Australia | Access & Correction | Same contact |
6. Smart Lighting & IoT Data – Extra Transparency
Connected AMP® devices and the AMP iQ app collect usage data to keep your system reliable, push firmware updates, and diagnose issues. We never sell this data and use it for internal research only.
7. Data Retention
- Active account data: kept while your account is open + 3 years (warranty & tax)
- IoT logs: maximum 24 months
- Marketing preferences: kept until you unsubscribe
8. Security
We use industry-standard encryption (in transit and at rest), regular penetration testing, strict employee access controls, and an incident-response plan. No system is 100% secure, so please keep your password safe and let us know immediately if you suspect any issue.
9. Children’s Privacy
Our services are for adults only. We do not knowingly collect personal information from children under 13 (U.S. COPPA). If we discover we have, we delete it immediately.
10. International Transfers
Your data is primarily processed in the United States. When it travels outside your country, we protect it with Standard Contractual Clauses and other safeguards required by GDPR and applicable laws.
11. Contact Us
For any privacy question, request, or concern: Email: privacy@amplighting.com Phone: (800) 978-3900 Mail: AMP Lighting – Privacy Team 15486 N Nebraska Ave, Lutz, FL 33549 USA
Thank you for trusting AMP® Lighting