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December 2022 Contractor of the Month is: Primal Outdoor Lighting

Primal Outdoor Lighting loves to enhance the enjoyment of spaces with the understated sophistication of creative lighting. We design schemes that bring stunning interiors and spaces to life with Outdoor Lighting. For us, it is all about the beautiful effects that they landscape lighting creates. When combined with great design, you are sure to maximize the potential of your designs, whether interior or exterior.


Tell Us About Yourself & Your Company

Primal Outdoor Lighting is a new family-owned business serving the Pacific NorthWest area. Our goal is to leave our clients stunned/amazed with their new Outdoor Lighting System. I have been doing landscape lighting for 5 years and just recently decided to start my own landscape lighting business.

The Interview

  • How did you get into the landscape lighting business?

    I worked with someone that taught me how to install lighting, then was branched out to do it on my own. It was recently this year that I had the courage to go out and start my own business.

  • What percentage of your business is landscape lighting/what other services do you provide (ie: landscaping, irrigation, electrical…)?

    My company is 100% landscape lighting at the moment.

  • How long have you been installing landscape lighting?

    I've been Installing landscape lighting since I was 19, so about 5 years.

  • What AMP products do you prefer to use? Which fixtures are your favorite?

    My favorite to use are the AMP® RGBW Fixtures since they work so easy with the remote and have high lumen output.

  • What tips or tricks have you learned that have benefited your work from a design/installation perspective?

    I learned that balance is always an eye catcher and to take a step back and envision yourself at night and what you would like to see when everything is lit up, what trees take better spot lights, where can you break the darkness with a path light and something that is very underrated is using down lights for a pathway it will leave clients amazed.

  • Tell me about your sales process. How do you find your customers? What is your sales process? Do you use sales tools such as a free demo…

    Usually my clientele is all word of mouth or rarely a facebook ad or google ad, my sale process is meeting with client and flagging out my vision with separate color flags to represent different fixtures, that way the client can also have that vision, for “iffy” clients i come back at night and plug in a light fixture to a battery that way it can be a quick way to show them the out put of the light fixture. I do free consultations at the moment but once i grow im planning to charge for consultation and credit it back to the client if we do a sale.

  • Where do you find inspiration for your lighting designs?

    This answer can vary, big estates are easier to get inspiration from, but sometimes it's hard to get inspiration for small estates with messy yards. I guess inspiration will always be depending on the landscape. condition of the home for me.

  • What do you feel is the most personally rewarding part of installing a lighting system for a client?

    The most rewarding part is the client's reaction, with lighting you can make good money but the only thing that separates a designer from a landscaper that does lighting is our vision and also being able to utilize different fixtures effectively, not only path and spot lights.

  • Tell us a little bit about you personally: What do you like to do outside of work? What are your hobbies?

    I’m a young guy. I love spending time at home with my puppies and with my girlfriend (soon to be wife) . My hobbies include training, mma, wrestling, but I love doing what I do so it doesn't even feel like work.

AMP® Lighting appreciates the Professionals that make us who we are and why we strive, daily, to fulfill our vision statement. Our outstanding AMP® Pros deserve to be recognized for their exceptional landscape lighting work and to highlight some of our AMP® MVPs (most valuable professionals)!

Interested in being featured as an AMP® Contractor of the Month?

Contact Zach Evensen at:

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AMP® Pros – a group of landscape lighting professionals authorized to purchase and install the industry’s best products.

AMP® Pros have the skills and experience to design and install professional landscape lighting. They are also committed to the use of high quality products and best practices in the design, installation, and maintenance of their work. These distinctions qualify them to become AMP® Pros.

The goal of AMP® Lighting is to elevate the profession of landscape lighting by providing AMP® Pros with the high-performance products and the professional support they need to succeed.

There is no cost to become an authorized AMP® Pro.

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