AMP® Lighting Impresses Landscape Pros at Florida Nursery Growers and Landscape Association 2016 Landscape Show
Tampa, Florida | September 18, 2016
For the first time, AMP® Lighting, a direct-to-professional manufacturer of premium landscape lighting products, exhibited at the Florida Nursery Growers and Landscape Association (FNGLA) Landscape Show. Held in Orlando, Florida, the show was attended by over 8,000 landscape professionals - many of them landscape lighting designers and installers.
Steve Parrott, Communication Director, worked with the AMP® Lighting team to create the company's exhibit and to staff it during the show. He comments on the experience, "We designed our show space to be open and beautiful. Our team greeted each professional and explained what makes AMP® Lighting different from other lighting manufacturers. The most common reaction was surprise when we showed them the high quality at the low pro-direct price."
Started in 2014 as the professional-only division of VOLT Lighting, AMP® attracts the attention of many of the most successful landscape lighting professionals. With lifetime warrantees and advanced control features, AMP® products have become the go-to line for the most discriminating of these pros.
Only skilled and experienced contractors are awarded AMP® Pro authorization - needed to purchase the products. Unlike its parent company (VOLT), AMP® is not available to the general public. AMP® Pros enjoy this exclusive business model because it gives them complete control over product selection, design, and cost. AMP® Pros also benefit from project leads generated by the company's public-facing website.
Parrott comments further on the Landscape Show experience, "Since the primary focus of the show was on Nursery Growers, most of the attendees are experts in landscape design - they have a very fine eye for visual beauty. This talent translates well to landscape lighting design. We had some great discussion about lighting applications during the show."
AMP® Lighting will exhibit at four more shows this year.